You Can’t Stop a Quitter From Quitting – Part 1 of 3 part Series

One of the most common questions or complaints I get from marketers is how can they stop people from quitting their business.

You have to understand that you are running a business of a volunteer army…

…You are not paying them.

…You are recruiting them into your business.

And most folks you are working with have the 9 to 5 mentality…

… Warm a chair

… Live for Friday

…  Live paycheck to paycheck

So when your newbies start working a business that requires a small financial investment, basically run on  a shoe string budget, and they are not earning on week one,   they get disenchanted. And they are ready to give it up.

Warming a chair and collecting a paycheck is easy.

Running a business and earning income based on one’s efforts is hard.

But  there is a great scene in the Tom Hanks movie  “A League Of Their Own”. It’s about a Girls Professional Baseball League during World War II and also stars Geena Davis, Madonna, Rosie O’Donnell, Ann Cusack to name a few.

But one of my favorite scenes is when Geena Davis was quitting the team and sneaking out on Tom Hanks to go back home to Oregon.

When he sees her and confronts her about it, she tells Tom Hanks  “it’s just got too hard”.

And a lot of times that’s what your team tells you. Your newbies… They quit because it just got too hard for them. They thought it’d be easy money.

But what do you do? How do you respond?

Do you get all up in their face?

Do you agree with them?

Or… do you have a Tom Hanks moment?

What does Tom tell Geena Davis when she was quitting and she says “it just got too hard”? Tom Hanks tells her:

“It’s supposed to be hard.”

“If it wasn’t hard everyone would do it.”

Wait for it…. the greatest movie line ever!

“The ‘hard’ is what makes it GREAT!”

And then he turns around and walks away.  I think if you go back and watch the movie, you’ll see what kind of effect that his 3 sentence speech after she says “it just got too hard” has on Geena Davis.

So first and foremost I would take time to teach these leaders that their team, their folks, are not quitting their (the marketer asking me the question) business…

these folks are quitting on themselves…

So guess what the next question is?…

How do I get these folks from quitting on themselves?…   🙂

And here’s my best answer:
You can’t stop a quitter from quitting…

When a quitter quits your biz:

It has nothing to do with what you said…

It has nothing to do with what you should have said…

It has nothing to do with what you did…

Nor has it to do with what you forgot to do..

It’s simple…

You can’t stop a quitter from quitting…

But… you can minimize the quitting…. How?…

By showing them how to be successful from the start. By getting them profitable. By being a great example to them.

Showing them how to be productive.

In upcoming Blog Post’s following in this series we’ll talk about:

Part 2 of 3 Part Series – You Can’t Keep a Winner From Winning

Part 3 of 3 Part Series – And Finally, You Can’t Stop a Whiner From Whining

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